Public Relations Tools

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As I reach the end of my first semester of my core PR classes I realized I have learned a lot. There are so many tools and tactics that are used in the public relations world. I  honestly loved learning about them. I love it so much that I wanted to create a new series on my blog all about PR tools. I want to do it for two reasons:

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  1. By posting what I learned in class, I will have a reference to it where ever I’m at and when I need it. It will be helpful in my future classes and in my future job.
  2. More importantly, I want to share what I learned with people. Maybe some freshman in college is trying to pick a major, Googles PR and my blog pops up. Hopefully they read my post and get a better idea of what PR entails. Or maybe a student is writing a press release and wants many different styles.

The series is titled Public Relation Tools and will feature a different tactic/tool each week. Hopefully I stick to this writing schedule. It will touch on traditional tactics (press releases, VNR, letter to the editor), new tactics (social media) and vocab that is important to the industry. If there is anything I learned this semester, it’s that vocabulary (jargon) is what set professionals apart non-professionals.

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My biggest goal for this series is to help students, but if that doesn’t happen I am fine with just sharing what I know and getting feedback.

See you in the next post about press releases,

Michaela

PRSSA PROVIDES STUDENTS TOOLS FOR THE INDUSTRY

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The University of South Florida’s Public Relations Student Society of America is hosting a mini conference called “Roads in PR” open to all students.

The conference is Sept. 21, 2012 from 9 a.m. to 4 p.m. on the 3rd floor of the Marshall Student Center. The four tracks discussed are professional, consumer goods pr, career readiness and social media. Students will learn how to get connected through networking, learn ways to strengthen their social media brand, will have an opportunity to gain experience in marketing and advertising through a possible paid internship for Cox Target Media and learn how to use electronic press releases. 

Guest speakers include Nancy Vaughn, owner and principal pr and marketing director of White Book Agency; Glenn Selig, CEO of Selig Multimedia Inc.; Antony Francis, president of Head of Lettuce Media; Marsha Strickhouser, public relations manager at Valpak and Cox Target Media; and Angela Walters, president of the Tampa Bay chapter of PRSA.

“This conference is an opportunity for students to fuel their passion and further their understanding and knowledge of the public relations industry,” Murewa Olubela, president of PRSSA, said. “The speakers include some of Tampa’s top public relations professionals, and the information and networking opportunities they will provide to the students should be extremely valuable.”

The event is free and includes lunch. Students can register at http://usprssaminiconference.eventbrite.com 

Since its founding, the Walter E. Griscti Chapter of PRSSA at the University of South Florida has developed into a top-tier chapter filled with talented students eager to enhance their knowledge about public relations. The chapter works closely with the Tampa Bay chapter of PRSA and the Tampa Bay chapter of the Florida Public Relations Association (FPRA) to provide numerous networking opportunities for our members. These strong relationships allow members to work face-to-face with those already in the industry.