Welcome Back

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Michaela Williams sitting in the grassHi I’m Michaela and welcome to my blog. This blog will be used to document my journey from a student to a public relations professional.

Started during my sophomore year of college for a class project, I had no real inspiration or direction for this outlet. After almost two years of schooling and research I decided to start blogging again. This time with a purpose! My goal for this blog is to create a place for students to find relatable stories and guidance for their personal journey.

So what will you find in this blog? What you’ll find is a collection of post written by me, and maybe a few other students, detailing my journey. It’ll be a mixture of internship updates, how to articles, reviews and general post about public relation, advertising, marketing and more.

I hope you will follow me on my journey and find what I post helpful.

So without further ado I present to you “Thinking’s of a Public Relations Student”

“The journey of a thousand miles begins with one step.”
– Lao Tzu

Michaela

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This Site is Under Construction

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Image courtesy of Salvatore Vuono/freedigitalphotos.net

Image courtesy of Salvatore Vuono/freedigitalphotos.net

As my senior year approaches I have come to realize a few things — I need to create a personal brand. My first step is to re-design this blog to be a better representation of who I am. Then I will work on my online presence though social media sites especially LinkedIn.

Wondering what my personal brand will look like? Check out the business card I created below or take a glance at my updated resume.

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Simple but informative. Created in Adobe InDesign

I hope you will follow me through this journey.

Get ready for some changes 🙂

Michaela

Public Relations Tools

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As I reach the end of my first semester of my core PR classes I realized I have learned a lot. There are so many tools and tactics that are used in the public relations world. I  honestly loved learning about them. I love it so much that I wanted to create a new series on my blog all about PR tools. I want to do it for two reasons:

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  1. By posting what I learned in class, I will have a reference to it where ever I’m at and when I need it. It will be helpful in my future classes and in my future job.
  2. More importantly, I want to share what I learned with people. Maybe some freshman in college is trying to pick a major, Googles PR and my blog pops up. Hopefully they read my post and get a better idea of what PR entails. Or maybe a student is writing a press release and wants many different styles.

The series is titled Public Relation Tools and will feature a different tactic/tool each week. Hopefully I stick to this writing schedule. It will touch on traditional tactics (press releases, VNR, letter to the editor), new tactics (social media) and vocab that is important to the industry. If there is anything I learned this semester, it’s that vocabulary (jargon) is what set professionals apart non-professionals.

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My biggest goal for this series is to help students, but if that doesn’t happen I am fine with just sharing what I know and getting feedback.

See you in the next post about press releases,

Michaela

What is Public Relations?

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When people ask me what public relations is I always respond by saying, “public relations is the process of creating and maintaing a relationship with the public.” And let me tell you, whenever I say that people look at me like, “so… you don’t know what PR is.” Once I see that look I try and explain what I mean.

The thing is I understand what PR practitioners do, but I didn’t understand how to explain it. Until I took principles of public relations. This class clearly defined what public relations is and it solidified my desire to pursue a career in PR.

First the class learned the correct definition of public relations. I mean, there is no way you could talk about a subject without knowing and agreeing on what it really is

“Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.” From Effective Public Relations

But more importantly public relations is a process, RACE, which stands for research, action, communication, and evaluation. And that’s is what the class is learning about, the multiple steps to complete RACE.

Another thing that I have to explain to people is how important and realistic public relations jobs are. People think the only thing PR practitioners do are plan events, when it is so much more. Practitioners write news releases to spread information to the mass media, they put together media advisories, set up interviews and news conferences, manage social media, and so much more beside party planning. The career has come a really long way.

The more I learn about PR the more I want to work in the field, especially in social media. We had a guest speaker, Jordan Raynor from Engage, who spoke about how influential social media is in today’s society. He told us that after doing research he learned that the 2012 election was not just a race between Obama and a republican candidate, but a choice between Eminem and Johnny Cash. That just wow’d me for some reason. People can really be reduced to what their social media says about them.

Ok so this post went from me talking about my Principles class to talking about PR in general. (maybe I’ll edit it to fit the original idea… but probably not :D)

Back to  my class, I am really learning a lot. I really like the Powerpoint, and I think the text book is my favorite to date. We were assigned a campaign project, a personal brand project, and a volunteer project. I think these projects were perfect and were so much fun to complete, especially the personal brand project because it gave me the push I needed to start my blog. And my professor is so easy to learn from and talk to. It makes me have faith that I can succeed in public relations, and that I will have fun doing it.

So yea. That was me rambling about public relations.

Until next time,

Michaela