This Site is Under Construction

Image courtesy of Salvatore Vuono/

Image courtesy of Salvatore Vuono/

As my senior year approaches I have come to realize a few things — I need to create a personal brand. My first step is to re-design this blog to be a better representation of who I am. Then I will work on my online presence though social media sites especially LinkedIn.

Wondering what my personal brand will look like? Check out the business card I created below or take a glance at my updated resume.


Simple but informative. Created in Adobe InDesign

I hope you will follow me through this journey.

Get ready for some changes 🙂



Public Relations Tools


As I reach the end of my first semester of my core PR classes I realized I have learned a lot. There are so many tools and tactics that are used in the public relations world. I  honestly loved learning about them. I love it so much that I wanted to create a new series on my blog all about PR tools. I want to do it for two reasons:

Media and journalism tags cloud

  1. By posting what I learned in class, I will have a reference to it where ever I’m at and when I need it. It will be helpful in my future classes and in my future job.
  2. More importantly, I want to share what I learned with people. Maybe some freshman in college is trying to pick a major, Googles PR and my blog pops up. Hopefully they read my post and get a better idea of what PR entails. Or maybe a student is writing a press release and wants many different styles.

The series is titled Public Relation Tools and will feature a different tactic/tool each week. Hopefully I stick to this writing schedule. It will touch on traditional tactics (press releases, VNR, letter to the editor), new tactics (social media) and vocab that is important to the industry. If there is anything I learned this semester, it’s that vocabulary (jargon) is what set professionals apart non-professionals.


My biggest goal for this series is to help students, but if that doesn’t happen I am fine with just sharing what I know and getting feedback.

See you in the next post about press releases,


I got an Internship!


It’s official. I am now intern at College Lifestyles online magazine. I am a proud member of the social media team! My exact position has not been decided yet. I wanted to wait to post something, but I was just TOO anxious.

Logo Sticker JPeg.001

College Lifestyles ™ is an online magazine bringing nutrition, etiquette, and lifestyle to the classiest of co-eds. It has a monthly readership of 50,000 and a huge social media following– which will be good for my position 🙂 The magazine has articles on various topics, my favorite are the etiquette and DIY articles.

I’m not sure how much info I can share, but once I find out I’m going to be all on it. I’m so excited. I keep saying that because it true. This is just another step in my journey to becoming a professional! I’m on the right path, Finally!

Check out College Lifestyles

Stay Classy!


Thanksgiving Social Media



What’s this number represent you ask? It’s the amount of people who mentioned stuffing on social media this Thanksgiving. Something even more interesting, turkey was mentioned most on Friday– not Thursday. Very interesting.

If you’re like me, you were wondering what other people ate for Thanksgiving. And if you’re like me, you were also adding social media to your list of things to be thankful for because it answered your question about other people’s dinner.

Check out this awesome infographic about turkey day and social media. (source)


Twitter Chat


So one of my assignments for class was participate in a Twitter Chat, and let me tell you it is not as easy as you would think.

First you have to figure what a Twitter Chat is. Apparently, a Twitter Chat is tweeting about the same subject using hashtags (#), which are already kind of confusing. After you figure what a Twitter Chat is you have to find one. Luckily for my class we had several twitter chats that we could participate in. Of course, I forgot or was busy during the chats. Nevertheless Alan provided the class with a Twitter Chat Schedule and a website that ‘hosted’ Twitter Chats.

I used the last website to find my chat ‘room.’ I choose to chat about Mad Men, which is my new favorite show, because I loved the show and wanted to talk about the new episode from last Sunday. It was a challenge, to say the least.

The thing is I still haven’t gotten used to Twitter. I really like it and I’m super glad I have one. It’s a great way for me to have instant updates on the news (by following @nytimes and @huffingtonPost), social media type information (@mashable), to just plain old stalking. BUT I’m still shaky on how to use it.

This Twitter Chat helped some. I now have a better idea of what the hashtag does and how to use it. Ultimately I realized that I have to work a little harder if I want to put Twitter down as skills on my résumé.

Follow me on Twitter at @MichaelaW1123

Michaela! 🙂

What is Public Relations?


When people ask me what public relations is I always respond by saying, “public relations is the process of creating and maintaing a relationship with the public.” And let me tell you, whenever I say that people look at me like, “so… you don’t know what PR is.” Once I see that look I try and explain what I mean.

The thing is I understand what PR practitioners do, but I didn’t understand how to explain it. Until I took principles of public relations. This class clearly defined what public relations is and it solidified my desire to pursue a career in PR.

First the class learned the correct definition of public relations. I mean, there is no way you could talk about a subject without knowing and agreeing on what it really is

“Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.” From Effective Public Relations

But more importantly public relations is a process, RACE, which stands for research, action, communication, and evaluation. And that’s is what the class is learning about, the multiple steps to complete RACE.

Another thing that I have to explain to people is how important and realistic public relations jobs are. People think the only thing PR practitioners do are plan events, when it is so much more. Practitioners write news releases to spread information to the mass media, they put together media advisories, set up interviews and news conferences, manage social media, and so much more beside party planning. The career has come a really long way.

The more I learn about PR the more I want to work in the field, especially in social media. We had a guest speaker, Jordan Raynor from Engage, who spoke about how influential social media is in today’s society. He told us that after doing research he learned that the 2012 election was not just a race between Obama and a republican candidate, but a choice between Eminem and Johnny Cash. That just wow’d me for some reason. People can really be reduced to what their social media says about them.

Ok so this post went from me talking about my Principles class to talking about PR in general. (maybe I’ll edit it to fit the original idea… but probably not :D)

Back to  my class, I am really learning a lot. I really like the Powerpoint, and I think the text book is my favorite to date. We were assigned a campaign project, a personal brand project, and a volunteer project. I think these projects were perfect and were so much fun to complete, especially the personal brand project because it gave me the push I needed to start my blog. And my professor is so easy to learn from and talk to. It makes me have faith that I can succeed in public relations, and that I will have fun doing it.

So yea. That was me rambling about public relations.

Until next time,


Help with your Linkedin Profile

Nederlands: Linked In icon

Image via Wikipedia

Here are a few websites that I found to be very helpful when I filled out my Linkedin profile. If your like me (meaning you are a college student, unemployed, lacking in employment history, and a little behind on the internship wagon… wow that sounds so pathetic)  you will find these links to be super helpful.

Happy exploring!

Michaela 🙂