Public Relations Tools

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As I reach the end of my first semester of my core PR classes I realized I have learned a lot. There are so many tools and tactics that are used in the public relations world. I  honestly loved learning about them. I love it so much that I wanted to create a new series on my blog all about PR tools. I want to do it for two reasons:

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  1. By posting what I learned in class, I will have a reference to it where ever I’m at and when I need it. It will be helpful in my future classes and in my future job.
  2. More importantly, I want to share what I learned with people. Maybe some freshman in college is trying to pick a major, Googles PR and my blog pops up. Hopefully they read my post and get a better idea of what PR entails. Or maybe a student is writing a press release and wants many different styles.

The series is titled Public Relation Tools and will feature a different tactic/tool each week. Hopefully I stick to this writing schedule. It will touch on traditional tactics (press releases, VNR, letter to the editor), new tactics (social media) and vocab that is important to the industry. If there is anything I learned this semester, it’s that vocabulary (jargon) is what set professionals apart non-professionals.

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My biggest goal for this series is to help students, but if that doesn’t happen I am fine with just sharing what I know and getting feedback.

See you in the next post about press releases,

Michaela

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Revamping My Resume: Tips

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Writing the post on QR codes inspired me to look up some more way to make my (and your) resume stand out. Using my favorite search engine I found some great tips. Let the fun editing begin!

  1. Tailor it to the job. To save time people create a “generic” resume and use it for every job they apply to. Instead of doing this, edit your resume to fit the personality traits needed to fulfill the job and use your real world experience to back it up. (source)
  2. Make it easy to read. You hate writing and I’m sure employers are tired of reading long, wordy resumes. Make important headlines stand out by bolding or underlining. Use bullets not paragraphs for job descriptions. Use standard font. If they can’t read it, they won’t hire you. (source)
  3. Use extracurricular activities if you lack experiences. Had to choose a paying job over an unpaid internship this summer? Don’t fret. Try listing things you did for school or in clubs to fill that gap. I did not have an internship this summer, but I did help plan and market a big event for a club.
  4. Grab attention. Resume’s do not have to be a white sheet of paper. For a job interview, it’s important that the interviewer remembers who you are. Get creative with it by formatting it differently or printing it on fabric. Prezi Resume anyone! (be careful with this one, some employers may not appreciate how creative you are).

Hope these tips helped and inspired you to look at your résumé again. First impressions are important and when applying for a job your first impression is you resume. Are you making a good first impression?

This is only the beginning!

❤ Michaela